Being on Twitter Doesn’t Make You a Social Leader

twitter

I love seeing executives use Twitter.

It’s wonderful to watch them step out of their ‘LinkedIn comfort zone’ and be ‘truly social’ by tweeting. They’re the trend setters, the ground breakers, the early adopters. They’re ahead of the curve.

Too bad they’re six years too late.

Some time ago I wrote an article claiming that leaders who embraced Twitter had ‘first mover advantage’. Who was I kidding?

In reality, executives who embrace Twitter are finally catching up with the rest of society which embraced it years ago. Hell – I joined Twitter in 2011 and I was late to the party. So, kudos to those leaders who are plucking up the courage to tweet, but don’t kid yourselves that you’re trend-setters. The Twitter boat has come and gone. There are already many who say Twitter has had its day.

If you really want to be relevant, look at the platforms that younger people use: Instagram and Snapchat. These are now the most influential social networks with Millennials, Generation Y and Generation Z (a.k.a. kids).

Sure, Twitter is still influential as it’s the platform where news breaks first. It’s also where you’ll find influencers, politicians, journalists and ‘thought leaders’. But it’s less and less the place where you’ll find the under 35s.

So, do you really want to be more ‘2017’ than ‘2011’? Then you’d better start gramming and snapping!