Articles by Damian

Going Social Gives CEOs A Head Start

I had an interesting Twitter chat with the General Manager of an oil company recently. He was taking his first ‘baby steps’ in social media and was keen to explain…




The Social C-Suite Manifesto

Just over a year ago I created this little entity called The Social C-Suite. My idea? To help business leaders understand the potential of social media….



Show me the money!

That’s the usual response when I talk to anyone from the C-Suite about social media. Especially directors of B2B companies. Show me the money. Show…