This excellent article from MIT Sloan Management Review says that, rather than waiting for impressions about a company to be driven by others in social media, CEOs can help shape the conversation. Well worth reading…

http://sloanreview.mit.edu/article/how-ceos-can-leverage-twitter/?social_token=d4afe059b42346708ac1dd33edb38f1f&utm_source=twitter&utm_medium=social&utm_campaign=sm-direct