If you’re like many leaders, it’s hard to find the time for social media. Delegating it to an assistant or even hiring an outside firm to manage it for you is an easy way to eliminate something from your already too-long to-do list, right?
That is a big mistake, according to Justin Foster, cofounder of the branding firm root + river. Foster believes that there is a truth waiting to be amplified inside every organization. The most successful companies today are the ones that know that truth and how to share it with customers and employees alike. And as a leader, that task needs to begin with you.
In this Forbes article, Bryce Hoffman talks with Foster to find out why.