Opinion

Why Should CEOs Use Social Media?

Most CEOs are still reluctant to go social. Why is that? The latest Social CEO Report from Domo and CEO.com shows that, while social media use by Fortune 500…


How CEOs can Leverage Twitter

This excellent article from MIT Sloan Management Review says that, rather than waiting for impressions about a company to be driven by others in social…


Going Social Gives CEOs A Head Start

I had an interesting Twitter chat with the General Manager of an oil company recently. He was taking his first ‘baby steps’ in social media and was keen to explain…



The Social C-Suite Manifesto

Just over a year ago I created this little entity called The Social C-Suite. My idea? To help business leaders understand the potential of social media….



Show me the money!

That’s the usual response when I talk to anyone from the C-Suite about social media. Especially directors of B2B companies. Show me the money. Show…