Why Leaders Need To Be On Social Media: An Interview With Brand-Building Expert Justin Foster
If you’re like many leaders, it’s hard to find the time for social media. Delegating it to an assistant or even hiring an outside firm…
Opinion
Social Leadership: It’s About Mindset Over Matter
There’s so much talk about social leadership these days it’s in danger of becoming a buzzword. Being a buzzword has its advantages of course, as it moves from the sidelines to…
Being on Twitter Doesn’t Make You a Social Leader (Sorry!)
I love seeing executives use Twitter. It’s wonderful to watch them step out of their ‘LinkedIn comfort zone’ and be truly ‘social’ by tweeting. They’re…
Why Should CEOs Use Social Media?
Most CEOs are still reluctant to go social. Why is that? The latest Social CEO Report from Domo and CEO.com shows that, while social media use by Fortune 500…
How CEOs can Leverage Twitter
This excellent article from MIT Sloan Management Review says that, rather than waiting for impressions about a company to be driven by others in social…
Going Social Gives CEOs A Head Start
I had an interesting Twitter chat with the General Manager of an oil company recently. He was taking his first ‘baby steps’ in social media and was keen to explain…
LinkedIn is not Social Media
Perhaps I should clarify that. LinkedIn is of course a social network – it’s one of the oldest ones in fact. But is it really…
The Social C-Suite Manifesto
Just over a year ago I created this little entity called The Social C-Suite. My idea? To help business leaders understand the potential of social media….
Why the C-Suite needs to get social
Some time ago I gave a talk on social media to C-level executives from B2B companies. Feedback was great, but there were a lot of questions…
Show me the money!
That’s the usual response when I talk to anyone from the C-Suite about social media. Especially directors of B2B companies. Show me the money. Show…